Search Marketing World 2009

Aisling Blake is Operations Director in Interactive Return, with responsibility for the service delivery of all client Search Marketing campaigns. Having previously managed both the online and offline marketing activities for a technology company, Aisling moved to specialise in the digital arena. With key experience in the North American and European markets, Aisling and her team deliver innovative and cutting-edge Search Marketing campaigns for a broad spectrum of clients.

Aisling has an honors degree from University College Dublin in International Commerce and French, an honors Masters in Marketing Practice from Smurfit Business School and an Advanced Diploma in Management Practice with the University of Ulster. She has previously spoken at other events, such as SMX London, SES London and Search Marketing World, Dublin.

Aisling will be speaking on: Usability & SEO: User Friendly Sites.

With fifteen years of interactive advertising experience and over two decades of design and technology credentials behind him,Mark has had his fingers in the pie of just about every aspect of the digital space that you care to name. He has worked for clients such as Audi, Bank of Ireland, FT.com, Johnson & Johnson, MasterCard, MyHome.ie, PepsiCo, Sony and the United Nations.

Search is a 2-way street. Have a website? Great. Running a paid search campaign to drive traffic? Fabulous. Are you actively searching for potential customers online? No? Then you’re only halfway there. As competition for prime search rankings becomes more intense knowing where to find the people most receptive to your marketing message is as important as being easily found yourself.

He will be speaking on going online in the Recession.

Stephanie is an award winning website copywriter with over 6 years experience as a Search Engine Optimisation (SEO) Specialist and content copy writer. Stephanie has written and optimised over 100 websites across the United States and in Europe. In the States, Stephanie specialized in writing for the medical and health care industry, including medical device manufacturers, laser manufacturers, and for plastic, cosmetic and cardiothoracic surgeons. She has written extensively about SEO and content copy writing in white papers and has been published in industry magazines both on and off line.

After moving to Ireland in 2007, Stephanie began her own consultancy for online marketing focusing her work on international travel and the hotel industry. She has since joined MindShare and has expanded her online marketing expertise to include pay-per-click (PPC) search marketing. Stephanie successfully manages search marketing campaigns for the largest internet provider in Ireland, as well as managing campaigns for the travel and banking industry, and many FMCG accounts.

Stephanie is a California native where she spent much of her life working with writers in the entertainment industry. She has an MFA in Theatrical Directing from Trinity Repertory Conservatory in Providence, Rhode Island, where she worked with many of the best playwrights of the American stage.

She will be speaking on Copywriting for Search Success.

Ciaran Delaneyhas over 12 years tourism marketing experience in Ireland and throughout Europe. He began his career as the Bord Failte Manager in Norway, following two years based in Oslo he moved to Milan as Tourism Ireland Manager for Italy, Malta, Cyprus and Greece. For four years he managed the Tourism Ireland marketing activities in these markets with an annual budget of over 1 million euro and a team of four. He returned to Dublin as Internet Manager to develop the range of Discoverireland.com websites.

He then joined Citywest Hotel as Director of Marketing, during his time at Citywest he was promoted twice to cover the PGA National Ireland and Weston Airport. Nearly 3 years ago, he then set up his consultancy Proactiv Marketing, clients include the Irish Hotel Federation, Dublin Convention Bureau and Druids Glen Golf Resort. Over a year ago he founded www.meetingsbooker.com which is now Ireland's largest website promoting meeting room hire.

Aodhan Cullen is the CEO of StatCounter, a Dublin-based web statistics company which he founded at the age of 16. In 2008 the company surpassed two million members globally. StatCounter currently monitors three million websites and tracks over 10 billion pageloads per month. Cullen is the 2008 Eircom Golden Spider Internet Hero and the 2007 Businessweek Young European Entrepreneur of the Year.

Aodhan will be speaking on Using Analytics; Your Secret Search Session.

Lisa Ditlefsen has eight years' experience in Marketing of which 4 in Search. Lisa founded Verve Search in 2009, offering SEO, PPC and Online PR Consulting. . Lisa is heavily involved with the global SEO community and founded the blog SEO-Chicks in June 2007. Lisa also blogs for the European Search Blog; Search Cowboys

Lisa won the "B2B Newcomer of the Year" award at the B2B Marketing Awards 2007. Last year (May 2008) she won "Best Use of Technology by Under 30 Year Old Woman" at the Blackberry Women & Technology Awards.

Lisa will be speaking on Successful PPC Management: Avoiding Common Mistakes.

Nick Drew joined Microsoft in 2007 as the research manager for search in EMEA, co-ordinating and implementing research and analysis relevant both to adCenter and the search industry as a whole. Nick later expanded his remit to also cover Microsoft’s direct response and email marketing offerings. As part of this role, Nick designs, manages and implements adhoc research projects and analyses of new and existing data, and perhaps more importantly, interprets the data and translates it into useful and actionable conclusions. These studies encompass pieces around Microsoft Advertising’s own portfolio, but also broader ideas relevant to the industry as a whole, such as the importance of combining different online advertising formats.

Nick has presented this work at several conferences and trade shows, and has written articles for WARC and the IAB.

Nick began his research career at TaylorNelsonSofres (now TNS), starting in social research before moving to the media research team. There he managed numerous studies including the industry currency mediaSPAN survey. He later moved to the Financial Times, where as part of the global research team, he was responsible for studies in both the product development and sales support areas, using the gamut of research tools in both qual and quant research.

He will be speaking on Search and Display Integration: How it Works.

Richard advised Fortune 1000 companies, political campaigns, NGOs and governments on communications strategy in Chicago, New York and London before moving to Dublin in 2000, where he headed the technology practice of a PR firm before turning to a life of crime in journalism. He became a widely published journalist and broadcaster; as business editor of the Sunday Tribune he drove coverage of how technology was revolutionizing marketing, media and business. He joined McConnells in September 2008.

Fiona has over nine years experience in digital media and marketing. Prior to joining Mindshare in 2001, she previously worked as business development manager for an antique auction internet start-up in London and an e-commerce recruitment company in Dublin. At Mindshare she was responsible for the development of the agency's digital media department and has worked with its clients to help them understand and exploit the emerging communication opportunities that this channel offers. In addition, she also managed Mindshare's radio department for over four years so fully understands the role of the more traditional mediums and how best to integrate digital into the media mix. Nominated for a Golden Spider in 2004, Fiona has worked over the years with brands such as Heineken, Ford, Kellogg's, Bord Gais, Unilever, Nestle, Volvo and BUPA Ireland to develop fully integrated media campaigns including search, mobile, viral, social media, direct response, gaming, affilate and digital content development.

Richard Hearne is the founder of Red Cardinal, a Dublin-based search marketing firm. Red Cardinal has been providing SEO and Conversion Optimisation services to local and global clients since 2004. Richard has a strong practical knowledge of the technical aspects of SEO, and the international dimension of organic search marketing.

Richard will be speaking on Exploring the Issues: Duplicate Content & Multiple Sites.

Ian Howie started working in SEO and PPC in 1995, turning professional in 2002 and specializing in PPC since 2003. Ian co-founded London PPC agency 1upSearch.co.uk in 2006 and he manages Wordtracker’s PPC Training Workshops and PPC campaigns. Ian has been Google’s guest in Mountain View, San Francisco and Dublin and Microsoft’s in the UK and Dublin.

Ian will be speaking on Keyword Research for Killer PPC Ads.

Anders Hjorth specialises in the online economy and is a frequent speaker on international conferences on Search Marketing. He joined Outrider in 2009 as the Chief Executive for Europe. He was one of the founders of Relevant Traffic, a leading European Search Marketing Agency which he helped expand to cover most of Europe from 2004 to 2008. Before Relevant Traffic, Anders worked within various Europe-based Internet companies in webmarketing, consulting and management functions. Within Webmarketing Anders has a preference for Searcg. Why? Well it is extremely efficient and then of course it is non-intrusive.

Anders began speaking on conferences like Search Engine Strategies in 2004. Being multilingual, adding more client case studies and covering most of Europe, speaker opportunities multiplied and more venues were added. A list can be found here of previous appearance. The list is not complete but is fairly representative of the speaker history.

Anders will be speaking on Facing the World; International Search Opportunities.

Bill has been a pioneer in Search Marketing and is considered the top thought leader on Enterprise and Global Search Engine Marketing. He is an internationally recognised Search Marketing expert who has spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing.

Bill has a dual role as CEO of Global Strategies International and Director of Global Search Strategy for Neo@Ogilvy. As CEO, Bill is responsible for developing and executing GSI’s corporate strategy and global expansion while ensuring stellar results and client satisfaction for all clients. In his role of Global Search Strategist for Neo@Ogilvy, Bill is responsible for Ogilvy’s Search Marketing thought leadership and for developing global search marketing strategic roadmaps integrated into Ogilvy’s 360° Integrated Communications programs.

Bill is currently on the Board of Directors of the Search Engine Marketing Professional Organization and is active in growing SEMPO’s international base of members. Bill has also been named one of the Top 100 B2B Marketers for 2007 by B2B Magazine. Bill earned a B.A. in Asian Studies/Japanese, from the University of Maryland, Tokyo Campus, and a B.S. in International Business, from California State University, Los Angeles and work towards an MBA at the University of Southern California. Bill is also a veteran of the Marine Corps. Bill can be reached through his company Web site (www.globalstrategies.com) or his blog (www.enterprisesem.com).

Bill will be speaking on Search 3.0: Video, Local, and Blended Results.

Motoko established AJPR in 1998, and since, her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world's popular brands' SEO and the search marketing campaign. She is a Chairperson of SEMPO Asia Committee.

Motoko will be speaking on International Search Opportunities.

Andrew Jenkinson is Technical Director of vStream, an award winning online advertising and marketing company who specialize in video and bespoke software solutions.

Their client list includes Jameson International, Kopparberg UK, Irish Life, KPMG, and their work was recently recognized in two categories including Best Digital Advertising/Marketing Agency in the Digital Media Awards. Along with working directly with brands vStream also act as the digital partners for agencies such as Rothco, McConnells and Leo Burnett.

Some examples of vStream’s campaigns and strategies can be viewed at www.vstream.ie, and their bespoke software solutions include an online TV platform (WebTV) which allows a brand to utilize the power of online video on their own website.

Andrew will be speaking on Search 3.0: Video, Local and Blended Results.

Dixon set up his Internet Marketing Company, Receptional in 1999 after identifying the importance of Internet Marketing for modern industry. As one of the founding fathers of the search engine marketing industry in the UK, Dixon regularly participates as a speaker and moderator at major Internet conferences like Search Marketing World and his organization has consulted for companies, large and small.

Dixon will be speaking on Link Building techniques.

Arabella Judd is the Digital Account Director in Captivate Digital. She has a Bachelor of Commerce degree from University of Saskatchewan, and is currently pursuing an MBA with UCD Smurfit School of Business. A Canadian native, Arabella has managed a wide range of accounts with almost seven years media experience.

Previously, she worked for five years in Canada with Rogers Communications, Canada’s largest communications firm, specialising within their Digital + Interactive Media Department. Arabella has experience managing digital advertising campaigns for leading brands such as O2, Procter & Gamble, General Motors, Dublin City Council, Unilever, The Home Depot and McDonalds. In her present role, her main responsibilities include the management and planning of integrated digital marketing campaigns for a variety of clients.

Arabella will be speaking on Search and Display Integration: How it Works.

Eoin Kennedy is an Associate Director with Slattery Communications focusing on corporate and online public relations through its Engage Online offering. Eoin has over 15 years experience delivering communications programmes for a range of Irish and International organizations. He also has particular expertise in helping companies develop and integrate online PR campaigns with traditional outreach models. He is a keen blogger and has been quoted in Sunday Times and Sunday Business Post on Social Media.

Eoin is a director of the Irish Internet Association in addition to being a graduate member of the Marketing Institute and the Public Relations Institute of Ireland. He has a BA and H Dip Ed from UCD.

Eoin will be speaking on Go Online in the Recession: What's Next?.

Brian leads the European client services team at Marin Software, supporting strategic agency and advertiser clients using Marin's proprietary paid search marketing technology platform.

Brian will be speaking on Take Back the Web: Brand & Reputation Management

Gary Moyle has been working in the online industry since 2000 as a freelance web designer and developer specialising in .asp and asp.net. Gary is passionate about Accessibility and Search Engine Marketing and puts a strong emphasis on standards driven web development in all his projects. Completely self taught Gary has had experience in virtually all stages of the project lifecycle which provides him with a powerful insight into how to make each project successful.

Gary joined Guava's SEO team in early 2008 and currently works on enterprise level SEO for clients including CNET Totaljobs Group and the Royal Mail. Gary also specialises in social media optimisation and search engine copywriting and has been spearheading projects for the likes of Marks Drinks and the London Stock Exchange.

About Guava Guava is a fresh thinking digital marketing agency with offices in the UK, Denmark and Sweden. In the UK Guava specialise in SEO, PPC, Social Media and Web Development. Gary has presented to audiences at: · SMX London 2008 · Search Marketing World 2009 For more information or to book Gary to speak at your event please contact Lucy Cokes. lucy.cokes@guava.com 0870 063 0707

Gary will be speaking on:  Keep SEO in Mind: Search-Friendly Web Design.

Jon Myers has worked in search marketing and online media for 10 years. Involved in SEO for years and paid search (PPC) since its inception in the U.K., he is recognised for his unparalleled experience and knowledge within search engine marketing in the U.K and Europe.

He was one of 10 experts selected by Overture (Yahoo) to help create their SEM accreditation scheme. More recently, he is a regular member of search product improvement panels with all of the major search engines within paid search. Jon has actively been involved over the years with industry bodies such as SEMPO, IPA and the IAB as a Search Task Force committee member. A regular presenter at industry search events for 5 years now,

Jon has spoken at Incisive Media's Search Engine Strategies (SES) conferences in the U.K., Europe, and the U.S., as well as at Internet World, SMX, AdTech, Marketing Weekly Conferences, Annual Marketing Summit, Revolution Conferences, Online Marketing Show, IAB Conferences, Net Imperative, NMA Training Days and Conferences, NMK Digital Marketing events, and the U.K. Mobile Marketing Conference.

Jon will be speaking on Successful PPC Management: Avoiding Common Mistakes. and on Multivariate Testing; Landing Page Strategies that Work.

Marcus MacInnes is the founder and CEO of Pix.ie, the multi award winning web platform which provides community oriented photo sharing and storage services for consumers and photographers as well as crowdsourcing and photo competitions for marketing agencies and their clients. Marcus has been consulting in the area of web technologies for over 10 years and has recently won the IIA Net Visionary award for Best Use Of Social Media.”

Marcus will be speaking on Social Media Marketing; Redefining the Customer.

Will McInnesis evangelical about all things Social Media, but more important than that he is a talented and inspiring speaker and translator.

But how is he any different to anybody else on this band wagon? Will is an expert social media consultant, he monitors the geeky early adopter activity online and translates the concepts for marketers desperate to know how to apply these new online techniques. Even your granny would understand his explanations.

Passionate, inspiring and occasionally hilarious! A believer in the wisdom of crowds he engages with his audience drawing on their experience, questions and ideas. A natural entertainer and passionate speaker, his talks and training sessions demand your full attention and can even be enjoyable (!).

Here's a brief bio: Will McInnes is the Managing Director of NixonMcInnes, the UK's largest specialist social media agency, based in the thriving digital community in Brighton. A marketer by training, Will and his team are helping brands like BMW, Channel 4, Oxfam and Co-operative Financial Services break new ground in how they use digital media to engage with the people that matter: customers, staff, investors and the rest of the world.

Will will be speaking on Social Media Marketing; Redefining the Customer.

Peter McPartlin has worked with some of Ireland’s best-known agencies, including Irish International IIBBDO. He joined Carat in June 2006, Ireland’s largest media agency with annual billings in excess of €120m, as the agency’s Strategic Communications Director. He has also worked independently as a consultant to brand marketers and media owners.

His experience on top brands includes Vodafone, Guinness, Sony BMG, Baileys, Aer Lingus, Independent News & Media, HMV, Buena Vista/Disney and Tesco.

Peter has won two IAPI ADFX effectiveness awards for the highly-acclaimed Sunday Independent/”A Day In The Life” campaign and the launch of Ireland’s Laser Debit Card.

He has written extensively on media-related matters, and writes a regular column on developments within the Irish media for ‘Marketing Age’ magazine.

A keen GAA fan, Peter manages one of Oliver Plunketts Eoghan Ruadh minor club teams and can be found most Sundays venting his frustration at the side of a mucky pitch some where in North Dublin!

Peter will be speaking on: The Ad Industry and Online Marketing.

Morgan is Managing Director of iQ Content, Ireland's largest usability consultancy. He's also a former Director of the Irish Internet Association and founder and former chairman of the IIA's User Experience Working Group.

Morgan is an expert in usability, web strategy, content management and user experience, subjects on which he has written and presented extensively, in both Ireland and the U.K.

Founded in 2000, iQ Content helps clever organisations deliver more profitable and usable websites, applications and online services. The company has rapidly become Ireland's largest and most respected usability company, with a blue chip client base that includes companies like Vodafone, Hibernian, eircom, UCD and ESB. In 2006, iQ Content became Ireland's first authorised Google Analytics Consultant.

Ciaran has been working online since taking a job in a Sydney internet cafe in 1999. He's worked in digital marketing since 2000; firstly at two of the UK’s biggest business publishers, Centaur Media & Reed Business Information, covering everything from online PR to subscriptions.

He joined integrated online marketing agency Altogether Digital in April 2007 and currently heads up the Response team covering search, affiliate & social media. At Altogether he's worked with a variety of major brands, from Mintel to Vonage, Brylcreem to Future Publishing, helping them put SEO & Web 2.0 at the heart of their marketing activities.

Ciarán has spoken at a variety of events on how the web is changing business, such as Search Marketing Expo (SMX) & the inaugural a4uExpo, as well as for organisations such as the IDM & RBI. He also blogs on digital marketing at SEOmoz, Search Engine Land and e-consultancy.

Ciaran will be speaking on Social Media Marketing: Redefining the Customer.

Michelle O'Keeffe is an expert in digital marketing for the travel and tourism sector. Her passion in digital marketing was sparked whilst working with ebookers as Marketing Manager. During her time at ebookers she travelled to Madrid, Geneva, London and Delhi learning best practices in online marketing. Michelle’s contribution at ebookers was recognised through the Golden Spider Awards as Best Travel & Tourism Web site with her direction.

With extensive digital marketing experience, Michelle was approached by companies seeking direction in their digital strategy. As a result she established Netmarketing (www.netmarketing.ie), a digital marketing consultancy. Her clients included Sunway Travel, Holidaysonline and Babytravelshop.

In June 2007 Michelle was appointed Executive Director of the Visit USA Committee in Ireland. Until she resigned that post to concentrate on Travel Affiliate, Michelle was responsible for the trade relations between operators, airlines and Convention & Visitors Bureau. Michelle was the face of the Visit USA Committee for international events such as PowWow, World Travel Market and more. One of the first projects Michelle oversaw was the roll out of an exciting new web site www.visitusa.ie which acts as a useful resource for the trade, media and consumers.

From her years of consulting in digital marketing she identified a gap in the Irish Market place for a travel affiliate programme and launched Travel Affiliate in September 2007, creating a strategic partnership with the online business portal and industry giant MSN.ie. Travel Affiliate now is the exclusive provider of travel content to MSN.ie, Eircom.net, BuyandSell.ie among other premium publisher sites. Travel Affiliate works with major travel partners such as Sunway Travel, 1800Hotels, GoHop, Tour America and the Irish Hotels Federation. Click here to see what Travel Affiliate is all about.

Michelle O'Keeffe graduated from DIT with honours in Marketing with a specialisation in Tourism. Michelle received a distinction from DBS for her diploma in Internet Marketing and has also completed many other courses in her field of expertise.

Michelle will be speaking on going online in the Recession.

Fiona Conway is an Account Manager at Diffiniti Ireland, part of Aegis Media’s international digital network Isobar. Since acquiring an MBS in Electronic Commerce (NUI, Galway) in 2000, Fiona has been working in the digital space. Prior to joining Diffiniti Ireland, she has held senior digital roles at Profero, Sydney and BlueCube Interactive.

During this time she has worked on leading brands such as Apple, Singapore Airlines, Eircom, BUPA Ireland, Toyota and McDonalds. Currently, she manages and implements digital strategy for a variety of client such as Vodafone, Perlico and Beiersdorf.

One of Fiona’s key roles is to work with different teams to develop online media strategy ensuring integration across all media. Part of this role entails analysising the impact that all media including online, press, radio and tv have on search. It’s an area that offers huge potential and is not being addressed in the Irish market.

Fiona will be speaking on Search and Display Integration: How it Works.

Eoin O'Carroll joined the Google team in June 2005 as an AdWords account manager, troubleshooting customer issues and advising them optimisational changes to their account. After working part time on several Google Analytics project, Eoin then decided in May 2007 to pursue a career as a full time Analytics Specialist and transitioned his role to that of his current role within Google.

Eoin will be speaking on Using Analytics: Your Secret Search Weapon.

Niamh is the primary Web Analytics consultant with iQ Content, the leading usability, accessibility and content consultancy dedicated to creating better websites for everyone.

Niamh came to IQ Content from Hibernian Insurance, where she developed her expertise in combining business intelligence with web analytics to drive changes on websites. Her role as an analyst in iQ Content focuses primarily on web analytics, allowing her combine her Business Intelligence and E-commerce interests.

In 2007, Niamh achieved First Class Honours in the Management Science Masters (MMgtSc.) in the Michael Smurfit Business School, UCD. Her dissertation, entitled "The application of Decision Science techniques to E-commerce Optimisation", was awarded the Perry Prize for most innovative dissertation proposal in 2007. The completed research was also awarded the Perry Prize for best dissertation in Management Science. Niamh also holds a BSc. (Hons.) in Computer Science from UCD.

Niamh has extensive development experience, including PL-SQL, Java, Unix, Adabas Natural and Data Warehouse design, implementation, testing and support.

Anthony Quigley is founder and CEO of Online-Markeing.ie, one of Ireland’s leading Internet Marketing and Digital Media agencies. Online-Marketing.ie is a spin-off from Xanthal, an outsourced marketing services provider. Online-Marketing.ie is a growing web marketing agencies, delivering business growth for clients by creating, implementing, managing and delivering results for clients in the online space. Anthony is a regular presenter, speaker and highly experience trainer. He developed and delivered Ireland’s first Diploma in Online Marketing (in early 2007). Anthony is also the Irish Internet Associations preferred trainer for many of their internet marketing courses, including Search Engine Optimisation, Google AdWords, Email Marketing and Google Analytics.

Anthony will be speaking on Search Advertising Fundamentals: the Need to Know .

Rob is the Head of Search and Social Media at Cybercom, Ireland’s largest and leading full-service digital Agency. His experience spans a wide and diverse range of industries, with Clients including RBS, Vodafone, Diageo, Unilever, Coca Cola, Hearst Digital, The Open University, Jurys Inns and Guinness Storehouse.

Rob and his team won ‘Best Search Marketing Campaign’ at the Digital Media Awards this year and were nominated as one of the top four search campaigns in the UK last year.

He holds a Bachelor of Commerce and Master of Business Studies degree from NUI Galway, both specialising in marketing. During his blissful student years, Rob conducted the first Irish academic research of e-services and the development of a new online brand equity model.

Damian Ryan has over twenty years experience in the media and marketing industry and has specialised in the digital media space since the early 90s.

Originally from a magazine publishing background, Damian cut his teeth in the UK market with organisations such as EMAP and Havas before returning to Ireland in 1992 to establish his own magazine publishing business. Throughout his career he has launched over 50 magazine titles most of which centred around the financial services and communications sectors.

Having received a national award for his first website in 1994, Damian went on to launch DOT IE magazine in 1996, The Golden Spider Awards in 1997 and subsequently, sold his publishing and events business to fund the launch of ICAN in 1998 – now Ireland’s most successful online advertising agency.

Damian managed the sale of ICAN to the Communicorp Group in 2000 before embarking on a series of media ventures which saw him manage a host of other trade sales as well as launches in the media space. Throughout this time he was appointed as a consultant to the Irish government, Nokia, ABCe and many other stakeholders in the digital media sector. His most recent venture was the global launch of an online video games portal on behalf of Groove Media Inc in 2007. He is a former board member of the IAB in Europe, the UK and Ireland and a former board member of the Irish Direct Marketing Association.

Damian is a qualified journalist and is currently writing a text book on digital marketing. He is also a keen musician, enjoys playing golf and hanging out with his twin daughters.

Damian will be moderating the Session: The Ad Industry and Online Marketing.

John Ring (B.Sc. EEng) is MD of RingJohn Ltd with over 10 years experience in Online Marketing. The company specialises in helping clients "Sell More - Online".

John leads a dedicated team of professionals in helping new and established brands as well as Fortune 500 companies to maximise their visibility and sales from online sources.

He has also trained over 1,800 business owners and marketing managers since 2006.

RingJohn is an accredited Google and Yahoo partner and currently manages over €300,000 in online advertising budgets per month for Irish, UK and international clients.

The company was Ireland’s 1st Google Adwords-Qualified advertising agency.

John is speaking in Search 3.0: Video, Local, & Blended Results.

Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons. Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Chris will be speaking on Managing your SEO: Keys to Success. Chris will be moderating the session Using Analytics: Your Secret Search Weapon

Russell Sutton is Managing Director at ConversionWorks a conversion optimisation agency that works with clients to increase online sales and website ROI. ConversionWorks are the first UK agency to be accredited as Google Analytics and Google Website Optimizer Authorised Consultants, reflecting their passion for using website analytics to identify ‘barriers to conversion’ and the latest multivariate testing techniques to remove them.

With a heavy focus on improving online sales Russell has worked with clients to deliver double digit conversion rates using a combination of landing page optimisation techniques coupled with multivariate testing.

Agency clients include Radisson Edwardian, Regus, TNT Post, Mizuno and ICI Paints.

Russell will be speaking on Multivariate Testing; Landing Page Strategies that Work.