A Change in This Year's Sessions
by Emer Lawn
Posted on Friday 9 January 2009
This year's conference is coming at the ideal time, as so many of us question our plans for 2009 and want to know what will keep us going during the gloomy economic climate.
Search Marketing World 2009 promises to take a look at the usual Search Marketing topics from a new perspective, and it is clear that the cost-effective models of Social Media will not be overlooked. Social Media Marketing has become a close friend to Search Engine Marketing, and so this year's conference will feature sessions that delve into this topic in great detail.
One such session "Social Media Marketing: Redifining the Customer" will tackle the need for a reevaluation in perspective when dealing with the wants and needs of our target audiences. For so many brands and companies, partaking in social media has already proved tremendously beneficial; but many others have found it hard to become active members of these social communities. A panel of experts at this year's conference in April will help us to better understand the "Web 2.0 Customers" and how we can communicate with them,as opposed to throwing messages at them.
Other sessions that focus on this growing friend to SEM include: "Search 3.0: Video, Local, and Blended Results" and "CSS and AJAX for the Web 2.0 Customer"
To take part in these sessions, whether a speaker or an audience member, please be sure to sign up today to receive the special early bird rate for the 2009 conference!
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Highlights of 2008!
What they said about 2008!
2008 Keynote Speaker
Chris Sherman, Industry Expert
Guest Panelists
L-R Mel Carson, Peter Cobley, Chad Gilmore, Mike O'Shea
Highlights from 2007
Danny Sullivan, speaking at Search Marketing World 2007 gets excited about Search. Visit Search Marketing World on YouTube for more highlights from last year's event.